The San Francisco World Spirits Competition (SFWSC) stands as the most prestigious competition in the world, setting the industry standard for excellence. Recognizing both globally renowned distilleries and rising small-batch producers, SFWSC medal winners earn widespread recognition and respect. The 2026 competition is now open for entries. 

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You may be wondering how to build relationships with distributors. Establishing strong relationships is critical for getting your products into stores and restaurants. Attend industry events and trade shows (like WSWA Access Live ) to meet distributors face-to-face, and be prepared to pitch your brand.

 

Don’t be afraid to put yourself out there and share what makes your brand unique — your product could be exactly what a distributor is looking for to fill a gap in their portfolio.

Know your Numbers!

Social media can be a powerful tool for building brand awareness and generating consumer interest in your products — which in turn generates distributor and retailer interest. Consider partnering with social media influencers or bloggers to promote your brand and products.

 

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Corporate information

You may be wondering how to build relationships with distributors. Establishing strong relationships is critical for getting your products into stores and restaurants. Attend industry events and trade shows (like WSWA Access Live ) to meet distributors face-to-face, and be prepared to pitch your brand.

 

Don’t be afraid to put yourself out there and share what makes your brand unique — your product could be exactly what a distributor is looking for to fill a gap in their portfolio.

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